What are the benefits of outsourcing your marketing to an agency?

There is no denying that marketing is becoming more complicated.  Without a dedicated and effective marketing team in place, it is difficult for businesses to keep up to date with the latest tactics, channels and strategies .

For companies with limited resource, it can seem overwhelming to plan and implement an effective, well-rounded and integrated marketing strategy.  Perhaps as a business owner you find that the marketing responsibility falls on yourself but you don’t have the time to dedicate to it,  or perhaps someone else in the company is managing it simply because there is no-one else to.  Without the right person or team in place how can you be sure that your marketing is as effective as it can be?

If you are questioning this you are probably already considering looking for some marketing support.  One of the ways an external company or agency can help, is through an outsourced marketing solution.  The level of support would depend on your exact requirements, but the idea is that you outsource your marketing activity to the agency.  The agency can then act as your marketing department or as an extension of your existing marketing team, to offer additional expertise and strategic guidance.

So what are the benefits of Outsourced Marketing?

• By working with an agency that is experienced across all marketing channels (from traditional to the latest social platforms) you will benefit from objective advice on the channels and activity that you need to focus on to reach your target audience.
• You will benefit from a team of skilled and experienced marketers without the cost associated with employing someone and / or training and developing them.
• The value that an outside perspective can bring, can not be underestimated.  You can benefit from fresh ideas rather than tunnel vision.
• You can use these services demand, as and when you need them.  At DAA Marketing  for example, we don’t have fixed contracts or fees, we tailor our service according to what our clients need.  This may be ongoing support, consultancy or ad hoc short-term projects.
• It is the responsibility of your agency, rather than you, to keep up to date with all the latest marketing trends and news and incorporate the most relevant updates within your campaign.
• You can save money.  You might reduce costs through reducing headcount; by improving your marketing you will improve your return on investment; your time can be spent on running the business, allowing you to grow your business and increase your turnover.
• You will benefit from a professional service as you are the client, rather than an employer.
• You can spend more time on managing and developing your business and doing the other things you feel you should be doing to move it forward.

And that’s just a few of the benefits.  If you are struggling to do everything then perhaps outsourced marketing is something you should consider.  Through improving the effectiveness of your marketing campaign and making cost savings, you may even find that it doesn’t cost you more than you are spending now.

But don’t take our word for it – this article written by Catherine Gannon, (Managing Partner at Gannons) for Managing Partner advises law firms to fully outsource their marketing, if they want to improve their business development.

And whilst tailored to law firms, the principals are still highly relevant to other businesses. Law firms should fully outsource marketing to improve business development

If you want to talk more, please get in touch with DAA Marketing.  Or feel free to browse our website.

If you have any comments, we’d love to hear from you – do you outsource your marketing?  What other benefits do you see?